Discounts#
The Discounts section is your shop-wide list of discount codes that Karla campaigns can use. Register a code here once, and it becomes available in any Main, Product, or Banner promotion — where it is automatically applied when customers interact with the promotion on your tracking page.
Recommended for: Marketing
A discount in Karla is a reference to a code that already exists in your shop system. Always create the code in your shop backend (Shopify, Shopware, etc.) first — that is what makes it valid at checkout. If the code doesn't exist in your shop, customers will see an error when they try to redeem it.
Creating a discount#
Open Discounts in the sidebar and click Create. Each discount has five fields:
| Field | Description |
|---|---|
| Title | Internal title for your own reference — it won't be shown to the customer |
| Type | Scope of the discount: Order, Product, or Shipping |
| Code | The code applied to the shopping basket — exactly as it exists in your shop |
| Value Type | Percentage or Fixed Amount |
| Value | The discount amount, interpreted according to the value type (e.g., 15 or €15) |
Save the discount and it appears in the Discounts table, which lists the title, code, value, and type of every discount. Click any row to edit or delete it.
Create codes dedicated to the tracking page (e.g., KARLA-WELCOME-DEC rather
than SAVE10). Unique codes keep campaign
attribution clean and prevent
uncontrolled sharing.
Using discounts in campaigns#
Every campaign form — Main, Product, and Banner promotions — has a Discount dropdown listing all registered discounts by title and code. Pick one (or (No discount)) per promotion:
- The selected code is automatically applied when customers interact with the promotion, so they don't need to type it at checkout.
- The same discount can be reused across multiple campaigns.
- Because the code is tied to the campaign, redemptions feed campaign attribution — you see which campaign drove which orders.
If a code you expect to use is missing from the dropdown, it hasn't been added to the Discounts section yet — register it there first.
For the full campaign workflow — types, segmentation, and measurement — see Campaigns.